The Contemporary Job Of A Design Thinker - 1678 Words

The common ground that unifies contemporary businesses’ success most definitely includes their ability carry out design thinking through an empathetic approach. The twenty-first century has faced a shift from the traditional perspective on design thinking as a process equated with the creation of physical designs, into a much more complex process that encompasses various perspectives of business stakeholders. The contemporary job of a design thinker is not limited to designing, however extends into ensuring business stakeholders like customers are understood and empathized with. This ability would lead any business and design thinker to a future of success as evident with Mark Parker, CEO of Nike. Having a vision that stemmed from a deep†¦show more content†¦He kept in mind the various unique tastes of Nike customers whilst simultaneously ensuring Nike kept up with ‘fashion trends’ as people were extremely interested in black outfits. Taking that into per spective, Parker suggested a wide colour range in order for wearers to meet fashionable trends of ‘all black’ outfits with a statement Nike shoes that has a ‘pop’ of colour. For Businesses as large as Nike, business rejuvenation is a key element for continuous growth and success. This is primarily achieved through effective design thinking coupled with empathy, being able to examine the world from various perspectives including that of the customers. In the past decade, Web 2.0 enabled technologies has faced drastic growth, entering workforces and every existent industry. Hence, new needs and societal trends have emerged. Parker’s ability to empathize with Nike’s customer base has led him to collaborate with Apple to create a product that resonates with their needs. This is evident through the creation of the Nike+ App for all Apple devices. Since its creation, Nike+ app had helped millions of athletes measure, track, compare and share their running records with an international community. This increased their motivation for running, making their workouts smarter and more productive. As a past runner himself, ParkerShow MoreRelatedSteve Jo bs as a Transformational leader1561 Words   |  7 Pageswould be Steve Jobs, the current CEO/co-founder of Apple Inc. Jobs is considered a leading figurehead in both the entertainment and computer industry. Steve Jobs is listed as Fortune Magazines most powerful businessman of 2007 out of twenty-five other top businessmen (Wikipedia). Steve Jobs has made a large impact on our contemporary society due to his contributions, accomplishments he brought forth into the business world, and his tough managerial style. 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In addition, how the school’s philosophyRead MoreConsider the Role of Advertising as Part of Graphic Design in the 20th Century2338 Words   |  10 Pages New communication mediums such the internet have opened the flood gate’s for new methods of advertising. Graphics have played a k ey role in how information is communicated through these new mediums. This paper explores the link bewteen Graphic Design as part of advertsing. The paper explores William Bernbach’s role in modern advertsing as well as considering three seperate advertisng campaign pieces from three different decade’s including Volkwagens beetle (1959) , Absolut Vodka (1980) and AppleRead MoreDesign Thinking and How It Will Change Management Education: An Interview and Discussion8683 Words   |  35 Pages...................................... Design Thinking and How It Will Change Management Education: An Interview and Discussion DAVID DUNNE ROGER MARTIN Joseph L. Rotman School of Management Roger Martin, dean of the Rotman School of Management, University of Toronto, is interviewed on the subject of â€Å"design thinking†Ã¢â‚¬â€approaching managerial problems as designers approach design problems—and its potential impact on management education. Under a design-thinking paradigm, students would be encouragedRead MoreManagement Schools and Theorists:2016 Words   |  9 Pageswhile Drucker is commonly associated with the Contemporary School, specifically Knowledge Management. Though each school of theory has its own practices, there are common links between the two. William Edwards Deming was born in Sioux City, Iowa on 14 October 1900 to William Albert Deming and Pluma Irene Edwards. As an adult, he used the name W. Edwards Deming. Young Ed Deming attended school in Powell (formally Camp Coulter), Wyoming and held odd jobs to help support the family. 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